Formula E
ClientAvantgarde, London
RoleArt & Creative Direction, Animation, UI design
2019 got off to an electrifying start through our collaboration with leading global brand experience agency Avantgarde. Together we created a stylish animation to capture all the anticipation and excitement of the new Formula E season.
![Formula E race car in CGI](/formulae-racecar-cgi.6cdf6a90.png)
The Brief
Avantgarde approached Velvet Badger to create video content to be played within Formula E World at each race event. Our challenge was to encapsulate the thrill of a race as seen, heard and felt by the driver, from flag to finish.
Having initially created a bespoke 3D style for the brand, we rigged two Formula E cars with cameras and filmed them racing around a circuit. This footage was married with a mix of x-particles and post-production effects to not only give a driver's-eye view of the race, but evoke the thrill and emotions through dramatic dynamic visualisations.
![Formula E VFX graphics](/3-formulae-vfx-graphics.e60cdfa7.png)
The energy and tension of the film was further enhanced by the soundtrack created by Silk Sound, adding another atmospheric dimension to bring the story of the race to life.
![Formula E race car animation](/formuale-car-animation.a340f544.png)
![Race Car spinnning tyre](/formuale-tyre-cgi.1ab52451.png)
![Formual E data visualisation CGI](/formulae-data-visual-cgi.298e2b74.png)
![Formula E race cars side by side](/formulae-racecars-cgi.fa582161.png)
Testimonial
"Really enjoyed working with Velvet Badger on this, it was a great collaboration. Smooth, detailed and meticulous, Chris and Kerry brought the vision to life beautifully. Thanks guys!"
- Aaron Daniels, Avantgarde
![Race car blue wireframe](/formulae-cgi-wireframe.90a11003.png)
![Race car light stream](/formulae-cgi-lightstream.50caa555.png)
![Formula E lighting of race car](/formulae-cgi-lighting.a4e19af1.png)
![Formula E CGI car lighting](/formulae-cgi-carlighting.32d4d252.png)