DeepSky
Brand Creation
The Project
As sport becomes more fragmented than ever, Keeps set out to rewrite the rules of fan engagement. Their ambition was bold: to create a new digital economy for sport, where fans watch, own, invest, and interact.
The challenge? Build a brand that could unify multiple services while resonating with a global, mobile-first audience.
Roles
Nomenclature, Brand Strategy, Product Strategy & Development, Visual Identity, Messaging, Digital Delivery, Creative Campaigns
Strategy
The real challenge is turning an idea into something that breathes through design, speaks through copy, moves through content, and lives across every experience. That was the journey with Keeps.
We built a flexible brand system rooted in motion, energy and layered meaning. The typeface is purposeful, bold and full of character. It adapts across formats, from campaign headlines to micro-interactions within the product.
Verbal
Identity
The real challenge is turning an idea into something that breathes through design, speaks through copy, moves through content, and lives across every experience. That was the journey with Keeps.
Visual
Identity
The real challenge is turning an idea into something that breathes through design, speaks through copy, moves through content, and lives across every experience. That was the journey with Keeps.
Brand
Expression
The real challenge is turning an idea into something that breathes through design, speaks through copy, moves through content, and lives across every experience. That was the journey with Keeps.
The real challenge is turning an idea into something that breathes through design, speaks through copy, moves through content, and lives across every experience. That was the journey with Keeps.
