Colorsport One
ClientColorsport
RoleDesign Strategy & Design, Web3 Strategy, Marketplace Design
Colorsport is the history of sport. An unparalleled archive of some of the greatest sporting moments of all time, collected over the course of Colorsport’s 150 year history. We worked alongside the company to modernise their brand and value offering, turning a historical sporting great into the sporting imagery company of the future.
The Brief
Colorsport wanted to develop an offering that could provide community access and ownership of great sporting moments, while futureproofing both their brand and their technical offering.
We developed a new brand strategy, identity and language of expression, in conjunction with creating a unique approach to Web3 sporting community development, with NFT ownership and utility at its heart.
Strategy & Brand
The Colorsport company and brand had always been predominantly industry-facing only, communicating with and selling to newspapers and sporting journals. Through research, collaboration with stakeholders, and brand building exercises, we devised a new brand framework for Colorsport with a resulting story that would resonate with wider sporting fans.
The strategy provided the guiding principles for a comprehensive visual brand redesign. Through colour, shape, movement and typography we created a language of design dedicated to the brand that incorporated some of their most iconic captured moments, while allowing Colorsport’s new visual identity to be fresh and unique. A new brand with a long tail for a new era.
NFTs
We developed a unique system of ownership for Colorsport, navigating the particulars of image rights and representation to ensure that the offering was steadfast and legally viable. This project provided us with the opportunity to develop once-in-a-lifetime utilities and benefits to NFT owners, through partnerships between Colorsport and the personalities in the images.
Memorabilia and experiences befitting the most passionate of sporting fans were applied to tiered levels of Colorsport community access, all driven by the NFT emblems and images.
Velvet Badger initiated dedicated Discord community channels for Colorsport, recognising that while the images characterised the value of the brand and the moments themselves, providing a space in the decentralised Web3 community to allow fans to share their own stories and memories would anchor the value of the offering and complete the partnership between the moment, the fans and the brand.
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Miss Loubitree Beauty Campaign
- Client
- Christian Louboutin
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
- Description
- Following a beautiful collaboration with Barcelona-based agency Puig in 2020, we were overjoyed to be in partnership once again on another irresistible Christmas campaign for Christian Louboutin in 2021.
The Gift Beauty Campaign
- Client
- Christian Louboutin
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
- Description
- The inaugural Yuletide collaboration between Velvet Badger and Barcelona-based agency Puig, realising a unique vision of the festive season of indulgence for the equally-unique Christian Louboutin.
Miss Loubisnow Beauty Campaign
- Client
- Christian Louboutin
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
- Description
- Following a beautiful collaboration with Barcelona-based agency Puig in 2020, we were overjoyed to be in partnership once again on another irresistible Christmas campaign for Christian Louboutin in 2021.
Dancing Seahorse
- Client
- Streamusic
- Services
- Brand Strategy, Brand Design, Tokenomics, Community Management
- Description
- Music Meets Web3. Dancing Seahorse is a newly formed company for a new world of value. Leading the way in a music-first cultural shift into Web3.
Dancing Seahorse NFT
- Client
- Dancing Seahorse
- Services
- Web 3.0, Creative Direction, NFT Design
- Description
- Providing access to exclusive worldwide VIP concerts, festivals and club nights, Dancing Seahorse is your first class membership to live music.
Puma Skill Cube
- Client
- Puma
- Services
- Immersive Experience, CGI Animation, 3D Stadium Creation, Live Action Shoot
- Description
- This unique experience was a collaboration between Velvet Badger and Green Room Design for the launch of PUMA's 5th Avenue flagship store in New York.
Twitch: Braun Series 7
- Client
- Twitch
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling and VFX
- Description
- Velvet Badger were approached by Twitch with the desire to attract German GenZ and Millennial users on their platform to use the new BRAUN Series 7.
Twitch: Rockstar Call of Duty Black Ops
- Client
- Twitch
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling and Visual Effects
- Description
- Velvet Badger were enlisted for a second time by the No.1 global live streaming service Twitch, this time to develop, direct and produce a 30-second animation for Rockstar Energy and their new Call of Duty Black Ops Cold War promotional cans.
Formula E
- Client
- Avantgarde, London
- Services
- Art & Creative Direction, Animation, UI design
- Description
- 2019 got off to an electrifying start through our collaboration with leading global brand experience agency Avantgarde. Together we created a stylish animation to capture all the anticipation and excitement of the new Formula E season.
Always First
- Client
- Sunil Gavaskar
- Services
- Brand Design & Strategy, Web3 Strategy, Virtual Experience, Web Development, Smart Contracts, NFT Design
- Description
- When the Indian cricket legend approached us with the desire for his own NFT campaign, we wanted to honour his achievements by creating one more first, for him and his fans, through the Always First campaign.
Colorsport One
- Client
- Colorsport
- Services
- Design Strategy & Design, Web3 Strategy, Marketplace Design
- Description
- Working alongside Colorsport to modernise their brand and value offering, turning a historical sporting great into the sporting imagery company of the future.
Innovation Lab
- Client
- Jaguar Land Rover
- Services
- Reveal conference presentation, 3D Content, Editing, CGI Animation.
- Description
- We created beautiful activations, crafted from a marriage of physical materials with animated interactive enhancements, to tell stories of the evolution of the cars.