Christian Louboutin
Miss Loubitree
Beauty Campaign
The Project
Following a beautiful collaboration with Barcelona-based agency Puig in 2020, we were overjoyed to be in partnership once again.
Creating another irresistible Christmas campaign for Christian Louboutin in 2021.
Roles
Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
The Brief
This time around we were commissioned to showcase not only all the new and exciting Christian Louboutin products, but also introduce a new character and member of the Louboutin world, Miss Loubitree.
Miss Loubitree is no ordinary tree. She comes to life and leaps out of her painting to embark on a journey through the innermost halls of the Louboutin Christmas production factory, guiding us on a privileged tour of the intimate workings of Louboutin's imagination.
The superlative elegance and beauty of the products was showcased in a world of red, white, gold and silver; creating the factory to feel like a Christmas gift in its own right.
The products glisten and stand as tall as giants within the grandly impressive architecture. As Miss Loubitree emerges from her adventure, floating out of the door, she dazzles with charms, products, ribbons and gifts. The perfect invitation to begin your very own Christmas adventure.
Social Campaign
Over 150 individual assets were delivered to send this striking and imaginative campaign into the world, enough to cover a multitude of touchpoints and channels to reach as many Christian Louboutin fans and shoppers as possible.