Miss Loubisnow
Beauty Campaign
Client Christian Louboutin
RoleFull Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
2022 heralded the third year of beautiful Christmas collaborations between Puig and the Badgers. As always, the team was overjoyed to embark upon what has become a Velvet Badger tradition: the most ‘Christmassy’ campaign of the year!
The Brief
Our brief was to transform an old-fashioned fairground into an enchantingly bright & colourful 'Loubified' destination, guided and revealed by our latest character creation, 'Miss Loubisnow'!
This was an exciting brief, challenging us to imagine and develop CGI and animation to work hand-in-hand in creating a new, awe-inspiring world.
Miss Loubisnow
For one snowy Winter's night, Miss Loubisnow is our host and guide through five Christian Louboutin rides, each housing the classic & new beauty products collection for 2022. Each ride allowed us to focus on the individuality and unique aesthetics of the range.
The gloriously festive fairground carousel was the centrepiece of the campaign, while the elegant and diverse range of Christian Louboutin products were designed into every ride. Among the trees, the night sky and the Christmas lights, the products told their own magical story as they stood tall in the open mountain space, inspiring excitement and anticipation for the Christmas gifting period.
The Badgers spent six months crafting a visually striking and imaginative Christmas Campaign with over 150 deliverables. As the rest of the world put their wheels back in motion, we steamed ahead once again with another beautifully innovative dive into an entirely new world.
Social Campaign
The campaign transcended a multitude of platforms and modes of publication, requiring an army of assets in a variety of formats, ensuring the broadest usage across retail and social media.
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Miss Loubitree Beauty Campaign
- Client
- Christian Louboutin
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
- Description
- Following a beautiful collaboration with Barcelona-based agency Puig in 2020, we were overjoyed to be in partnership once again on another irresistible Christmas campaign for Christian Louboutin in 2021.
The Gift Beauty Campaign
- Client
- Christian Louboutin
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
- Description
- The inaugural Yuletide collaboration between Velvet Badger and Barcelona-based agency Puig, realising a unique vision of the festive season of indulgence for the equally-unique Christian Louboutin.
Miss Loubisnow Beauty Campaign
- Client
- Christian Louboutin
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling, Print & Digital Campaign
- Description
- Following a beautiful collaboration with Barcelona-based agency Puig in 2020, we were overjoyed to be in partnership once again on another irresistible Christmas campaign for Christian Louboutin in 2021.
Dancing Seahorse
- Client
- Streamusic
- Services
- Brand Strategy, Brand Design, Tokenomics, Community Management
- Description
- Music Meets Web3. Dancing Seahorse is a newly formed company for a new world of value. Leading the way in a music-first cultural shift into Web3.
Dancing Seahorse NFT
- Client
- Dancing Seahorse
- Services
- Web 3.0, Creative Direction, NFT Design
- Description
- Providing access to exclusive worldwide VIP concerts, festivals and club nights, Dancing Seahorse is your first class membership to live music.
Puma Skill Cube
- Client
- Puma
- Services
- Immersive Experience, CGI Animation, 3D Stadium Creation, Live Action Shoot
- Description
- This unique experience was a collaboration between Velvet Badger and Green Room Design for the launch of PUMA's 5th Avenue flagship store in New York.
Twitch: Braun Series 7
- Client
- Twitch
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling and VFX
- Description
- Velvet Badger were approached by Twitch with the desire to attract German GenZ and Millennial users on their platform to use the new BRAUN Series 7.
Twitch: Rockstar Call of Duty Black Ops
- Client
- Twitch
- Services
- Full Creative Campaign, CGI Animation, 3D Project Modelling and Visual Effects
- Description
- Velvet Badger were enlisted for a second time by the No.1 global live streaming service Twitch, this time to develop, direct and produce a 30-second animation for Rockstar Energy and their new Call of Duty Black Ops Cold War promotional cans.
Formula E
- Client
- Avantgarde, London
- Services
- Art & Creative Direction, Animation, UI design
- Description
- 2019 got off to an electrifying start through our collaboration with leading global brand experience agency Avantgarde. Together we created a stylish animation to capture all the anticipation and excitement of the new Formula E season.
Always First
- Client
- Sunil Gavaskar
- Services
- Brand Design & Strategy, Web3 Strategy, Virtual Experience, Web Development, Smart Contracts, NFT Design
- Description
- When the Indian cricket legend approached us with the desire for his own NFT campaign, we wanted to honour his achievements by creating one more first, for him and his fans, through the Always First campaign.
Colorsport One
- Client
- Colorsport
- Services
- Design Strategy & Design, Web3 Strategy, Marketplace Design
- Description
- Working alongside Colorsport to modernise their brand and value offering, turning a historical sporting great into the sporting imagery company of the future.
Innovation Lab
- Client
- Jaguar Land Rover
- Services
- Reveal conference presentation, 3D Content, Editing, CGI Animation.
- Description
- We created beautiful activations, crafted from a marriage of physical materials with animated interactive enhancements, to tell stories of the evolution of the cars.